p114-11.4 CONVINCE ME
LESSON OBJECTIVE
■write a persuasive essay 寫一篇有說服力的文章
1. READING
A. SUMMARIZE KEY POINTS/ Have you ever trusted a review that turned out to be fake? Read the article. Why do companies want to stop fake reviews? What can we do to figure out if reviews are fake? Summarize each of the nine tips. 總結關鍵點 您是否曾經相信過被證明是假的評論？ 閱讀文章。 為什麼公司要阻止虛假評論？ 我們能做些什麼來確定評論是否是假的？ 總結九個技巧中的每一個。
|
Summary 總結寫作常用和句型 ●According to the passage, we know…根據文章，我們知道…… |
SPOT'EM -- Fake product reviews 虛假產品評論
Companies depend on hundreds of thousands of consumer reviews that point you to "the best of whatever." They work hard to minimize fake reviews because it's good business to prevent customer disappointment due inaccurate information. There are honest reviews, of course, but you still need to check reviews yourself, whether you're buying a book, a hotel room, or a Ferrari. Here are some tips to help you. 公司依賴於成千上萬的消費者評論，這些評論將您指向“最好的”。 他們努力減少虛假評論，因為防止客戶因信息不准確而失望是一件好事。 當然，有誠實的評論，但您仍然需要自己查看評論，無論您是購買一本書、酒店房間還是法拉利。 這裡有一些提示可以幫助您。
1. Fight technology with technology 以科技對抗科技
A good way to assess whether a review is computer-generated is to use a computer program. Fakespot is an online tool that helps you figure out which reviews are trustworthy and which are not. Simply paste a review's URL into Fakespot's search engine to get results. It may not always be totally accurate, but it's a good place to start. 評估評論是否由計算機生成的一個好方法是使用計算機程序。 Fakespot 是一種在線工具，可幫助您確定哪些評論值得信賴，哪些不值得信賴。 只需將評論的 URL 粘貼到 Fakespot 的搜索引擎中即可獲得結果。 它可能並不總是完全準確，但它是一個很好的起點。
2. Check the reviewer's profile 查看審稿人簡介
Most sites ask users to register before leaving a review. Click on the username to see past reviews. Most "real" people buy a wide range of products from large companies, so they'll have a wide range of reviews. 大多數網站要求用戶在留下評論之前註冊。 單擊用戶名以查看過去的評論。 大多數“真實”的人從大公司購買各種各樣的產品，所以他們會有各種各樣的評論。
3. Compensation 補償
Is this review paid? Did the reviewer receive the product in return for a review? If so, it's not necessarily fake - but it may be biased. 這個評論收費嗎？評論者是否收到產品以換取評論？如果是這樣，它不一定是假的 - 但它可能有偏見。
4.Review quality 審核質量
Reviews that rely on individuals being paid small amounts of money to write as many as possible will be short and nonspecific. The goal is to put the item into the five-star category quickly by posting as many "excellent" reviews as possible. So the author needs to be able to copy and paste a large number in a short time. Look for phrases like "great product" or "wonderful service." 依靠個人獲得少量報酬來撰寫盡可能多的評論將是簡短且不具體的。目標是通過發布盡可能多的“優秀”評論來快速將項目放入五星級類別。所以作者需要能夠在短時間內大量複製粘貼。尋找諸如“優質產品”或“優質服務”之類的短語。
5. Lack of detail 缺乏細節
Researchers found that some reviewers of hotel rooms did not talk about the specifics of the hotel at all. They couldn't - they had never been there. So they'd write instead about the reason they were there. "Spent a wonderful weekend here with the family" and "will always use this hotel for future business trips" are the kinds of things that show a hotel review might be fake. 研究人員發現，一些酒店客房的評論者根本沒有談論酒店的具體情況。 他們不能——他們從來沒有去過那裡。 所以他們會寫下他們在那裡的原因。 “和家人一起在這裡度過了一個美好的周末”和“以後出差都會使用這家酒店”這些都表明酒店評論可能是假的。
6. Lack of experience 缺乏經驗
Similarly, if the reviewer has never had a product, the explanation of what's good and bad about it will be limited. If a review sounds more like a product manual than a real-life experience, it probably is. 同樣，如果評論者從未有過產品，對其好壞的解釋將是有限的。 如果評論聽起來更像是產品手冊而不是現實生活中的體驗，那很可能就是。
7. Use of language 語言的使用
Some dishonest companies will provide templates for their "reviewers" to make it easier for quick copying and pasting. If you see the same or similar words and phrases in different reviews, be suspicious. Reviews with words like "best thing ever" and "worst thing ever" without any explanation are likely to be created from a template. 一些不誠實的公司會為他們的“審稿人”提供模板，以便於快速復制和粘貼。如果您在不同的評論中看到相同或相似的字詞和短語，請保持警惕。帶有“有史以來最好的事情”和“有史以來最糟糕的事情”之類的詞而沒有任何解釋的評論很可能是根據模板創建的。
8. When haters start to love 當仇恨者開始愛
A common form of fake review is for the reviewer to insist that they hated a product but were given one as a gift and they suddenly discovered it's the best thing since sliced bread. Also look for a lot of question marks and exclamation points. "Why didn't I buy this sooner??? I love it!!!!!!" 一種常見的虛假評論形式是評論者堅持認為他們討厭某個產品，但收到了作為禮物的產品，他們突然發現這是自切片麵包以來最好的東西。還要尋找很多問號和感嘆號。 “我為什麼不早點買這個？我喜歡它！！！！！！”
9. All or nothing 全有或全無
Fake reviews tend to be either one star or five stars. Make sure you check reviews at two, three, and four stars, too - real reviews tend to be more moderate. 虛假評論往往是一顆星或五顆星。確保您也查看 2 星、3 星和 4 星的評論——真實的評論往往更溫和。
INSIDER ENGLISH 內幕英語
Say the best or greatest thing since sliced bread to describe extremely useful and important things 說出自切片麵包以來最好或最偉大的事情來描述非常有用和重要的事情
GROUP WORK THINK CRITICALLY 小組工作 批判性思考
Why do you think people write fake reviews? Which tips from the article have you used or might you try in the future to identify fake reviews? Can you think of more tips for identifying them? 你認為人們為什麼會寫假評論？ 您使用過文章中的哪些提示，或者您將來可能會嘗試識別虛假評論？ 你能想出更多識別它們的技巧嗎？
0807HW.心得作業
|
This article is very helpful and very valuable for reference. It can be an effective reference for me to judge whether the comment is true or false. Fake reviews will affect my perception of the product. If it is not true or trustworthy. It might result in lose money, and even might damage to lives.. When I was thinking about renewing the purchase of a dehumidifier. I have seen customer reviews that a certain brand of dehumidifier sometimes stops rotating, but the temperature continues to rise and cause the wire to catch fire. Fortunately, I referred to these comments. Soon after, I heard that some people had a fire accident because they bought this brand of dehumidifier. 這篇文章很有幫助，也很值得參考。可以作為我判斷評論真假的有效參考。虛假評論會影響我對產品的看法。 如果它不真實或不可信。 可能會造成金錢損失，甚至可能會危及生命。當我考慮更新購買除濕機時。 我看到客戶評論說某個品牌的除濕機有時會停止轉動，但溫度繼續上升並導致電線著火。幸運的是，我參考了這些評論。 不久後，聽說有人因為買了這個牌子的除濕機而發生火災。 |
留言列表
英語筆記 (11)
